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Category Archives: Social Networking

enewsletters – NetAtlantic vs. Constant Contact

Posted on March 12, 2009 by admin Posted in Social Networking

 

net atlantic logo

I did a cost analysis for a client last year when they were shopping around for newsletter hosting sites. They had heard about Constant Contact and currently had Net Atlantic and asked me to do a comparison. Here are the results of that analysis:

Pricing (the thing everyone wants to know first) –

1. An option to build your own templates and include surveys with a “survey wizard” are already included in the price for Net Atlantic, BUT there is an additional charge for the survery option with Constant Contact.

constant-contact-logo

2. With Constant Contact, pricing runs cheaper at smaller numbers of subscribers, but becomes more expensive the higher the subscriber base. For example, at 1,000 subscribers, Constant Contact is less expensive than Net Atlantic’s. This does not even include the additional price for surveys and use of more than 5 images at a time.

3. Hidden Cost – also with Constant Contact, “Image Management & Hosting” has a hidden cost. The customer is limited to 5 images at a time per their “standard image hosting and management” package. Adding more is an extra $5/month and is limited to 25mb of storage. This fee was not immediately apparent. I stumbled across it in my indepth research of the website. (http://www.constantcontact.com/email-marketing/email-campaign-creation/manage-images.jsp)

Ease of Use –

1. Constant Contact appears to be a program that anyone can use – both online newsletter editors looking for an easy, quick alternative, and professionals that do not know/work with html code.

Template Limitations –

One drawback to Constant Contact is that as an easier, quicker alternative, it also means that the choices are more limited. There is also a question of whether the images in their templates can be left off the design completely. This was not answered on the website.

Free Trial Limitation –

In Constant Contact, the “free trial” is limited to accounts with lists under 100 contacts. They say that if “your list exceeds 100 contacts at any time during your trial, you will be prompted to upgrade to a paying account”. (http://www.constantcontact.com/pricing/index.jsp)

Constant Contact’s Pros –

1. Preview and tests of an email campaign can be conducted.
2. Campaigns can be scheduled.
3. Selection of one contact, many or multiple contacts or contact lists.
4. Names can be imported from a spreadsheet or Microsoft Outlook.
**All of these pro points already exist with Net Atlantic’s “Discussion Group Email List Hosting” account level.**

Constant Contact’s Cons –

1. The “free trial” is limited to accounts with lists under 100 contacts (see under “Free Trial” topic).

A further analysis of the breakdown of Constant Contact’s available templates:

“SpeakUp email marketing product” –

1. Email Newsletters (http://www.constantcontact.com/email-marketing/html-email-templates/email-newsletter.jsp) –
As in the case with the “Business Newsletter” template (http://www.constantcontact.com/email-marketing/html-email-templates/email-newsletter.jsp), there are choices for two top images which they call the “Left Column Image Block” and the “Right Column Image Block” but it does not say if these images can be left out or not. Would we be stuck with them even if we didn’t like them?

2. Email Promotions (http://www.constantcontact.com/email-marketing/html-email-templates/email-promotion.jsp) – is geared more towards retail with their ability to insert Paypal Buy Now links, promotions and coupons. All of these items can be inserted into enewsletters created with Net Atlantic, but not as quickly and the code needs to be written for them first. Once an item is created for either your Net Atlantic account or for Constant Contact, however, it remains available to use in the future.

3. Email Cards (http://www.constantcontact.com/email-marketing/html-email-templates/email-card.jsp) – has an ability to add any background image in the users library. Coupons can also be used.

4. Email Event Invitations (http://www.constantcontact.com/email-marketing/html-email-templates/email-event-invitation.jsp). Again the question arises if the images can be left off and this question could really be applied to any of the above four products.

5. Association and Nonprofit Templates – (http://www.constantcontact.com/email-marketing/html-email-templates/association.jsp) – another choice for templates not in their menu. I found it in the non-guided tour of their products. If, during the 60-day trial period, one can find a good or perfect combination of graphics, color schemes and choices for their needs from what is available, then Constant Contact will serve the purpose nicely. If, however, Constant Contact cannot meet a new or unexpected future need by their clients, if they have not upgraded their system to allow more choices and/or the uploading of the users preferences, then they will not do.

A helpful tip – you learn a lot by reading some of the comments in a company’s forums and message boards.
http://community.constantcontact.com/forum

Let us know if you agree/disagree or have any additional comments or experiences with either company, especially with Net Atlantic.

Thank you for reading!

The WebMistress

linkedin

Invite Programs – evite

Posted on March 12, 2009 by admin Posted in Social Networking 2 Comments

eviteI did a review of evite.com for a local networking group I co-run. We use evite invitations every week and I thought it would be neat if everyone knew how useful it can be. I like to use it in addition to my Outlook Business Contact Manager. When I have customers I need to follow up with in my networking group, it’s faster to look up the information in evite and not sift through the 269 leads and clients I have in my Outlook program. When I update my notes in evite, it’s just a simple copy & past over to the Outlook BCM program to put in the important stuff to keep track of. The social details I keep separate in evite so as not to clutter up BCM, which unfortunately, has a word limit on notes entered in the notepad files it keeps linked to the contacts.

I hope you find this information useful…please leave a comment if you do.

Kristine

evite perks:

1. evite is free
2. Has an address book function.
A. Addresses can be imported from AOL, Yahoo, Hotmail, Gmail, MSN Messenger, Outlook or “other” program.
B. By clicking on the “Name”, you can add typical address fields such as your contact’s, name, email address, phone #, street address, birthday, add them to a “group” and add notes.
C. When clicking on the “Email Address” field, evite will take you to your default email program and set up the name in a new email ready to send out.
D. If there is information in the “Info” field, when clicked on, you can view their personal stats such as as a photo they upload, their age, birthday, location, interests, favorite party drink, favorite party song AND what “shared” upcoming events you are both invited to, and events they have been to in the past that you have invited them to.
3. Has premade invitation designs AND an ability to make your own designs.
4. Can view up to the last 3 events you created or were invited to.
A. Tells you who said, “yes”, “no”, “maybe”.
B. Copy Invite, email guests, send thank you cards, view all past invites.
C. Photos of events can be added.
5. If you sent the invitation, you can tell who viewed your invitation and on what date. Good information to have to see if your invites are being opened…are they effective?
6. Under the “entertaining” tab, includes party ideas, planning tools such as a drink calculator, budget estimator & party checklist. Budget Estimator keeps track of your estimated costs on drinks, “DECORATIONS, FOOD, ENTERTAINMENT” and has an addable field for CUSTOMIZABLE CATEGORIES.
7. Can add their blog items to “del.icio.us”, “digg.com”, “technorati.com” and “StumbleUpon”.

8. Can send eCards in their designs or personalize one of your own.
9. “evite mobile” allows you to:
A. Send event details you can access the dates and locations of your invitations right on your phone.
B. View your upcoming events, get event details and see who’s coming, send QuickVites to friends and reply to eVites you’ve received.
10. Can add their blog items to “del.icio.us” (http://del.icio.us/), “digg.com” (http://digg.com), “technorati.com” (http://technorati.com) and “StumbleUpon” (http://www.stumbleupon.com).

review © by Civic Site Design – www.civicsitedesign.com

A Bit of History First…

Posted on March 1, 2009 by admin Posted in Social Networking

When the internet was first conceived of by the U.S. Naval Department in the 1960s, I am sure they never thought it would become such an important tool for advertising businesses in less than 50 years. It has truly become a tool of the common people, shaped by their needs and to their needs as no other government project or human tool ever conceived of by man

As much as we decry advertising on the ‘net…the banners that pop up unwanted on our screens, the spam ads that invade our electronic mailboxes and the “free” websites and tools that come with the price of plastering their ads on your monitor, we continue to use it, ignoring their barrage and pushing ever forward in making it an experience as good as having your friends and contacts in your living room.

When I was a child in the 1960s, I was so starved for friends, I cried when the one or two in the neighborhood moved away. My parents had settled down in a housing suburb of San Mateo that had been built in 1946 for the World War II vets that came home, so there were very, very few people at all under 40 years of age. I learned quickly that friends who moved away were not as devoted to keeping in touch by phone or letter.

I think that’s why my generation was determined to draw it’s wayward friends and family back together through the invisible strings of the internet’s connections.

Born out of this came a strengthening of the yearnings to gather in social groups on the ‘net. We saw how easy it was to do now via email, and then we created groups on Yahoo, MSN and Google. We found we could gather together in one room and hold virtual parties without worry of physical distance or time of day or night. Chat Rooms came next, hosted by these “big three” internet giants, and Instant Messaging appeared soon after.

While the Big Three were puzzling out what was the next step in evolution, MySpace snuck onto the scene and was quickly claimed as the territory of the younger generation. It has the draw of new and upcoming music bands, and once you staked a claim, you could add your thoughts, photos, games and tell everyone when you were in a happy or foul mood. We were now closer to that perfect social networking environment, but we were quite there yet.

YouTube came then…a way to get your video out there, no matter what the subject or how weird your taste. Blogging was born, it’s infancy seen in the MySpaces out there.

People were also taking an old standard, the message board Forums, and updating them every time a new evolutionary tool came out. When they started out, they didn’t have the ability to host graphics, show our photo albums as slide shows, run YouTube videos or house chat rooms, but now they do all that and sometimes more. Still, it wasn’t enough.

The Big Three may have been actively trying to figure out what was the new trend, or how to capitalize on the next big idea, but while they were to all outward appearances, asleep at the switch, they got sideswiped and passed up by the amazing concepts of YouTube and Blogging. Sure, they quickly threw together blogging capability on their websites, but they were (and in the case of Yahoo, still are) pathetically lame, looking like they were slapped on as a last-minute edition, which is exactly what they were.

Here is a fact to make you wake up, if you think all of this high-speed internet evolution is a passing trend; the top three social networks (Facebook, Twitter & LinkedIn) get more traffic than Google, Yahoo and MSN combined. Suddenly the Big Three were the Behind the Times Three, run by those who had started and pioneered the internet’s evolution. Blogs and YouTube are run by the next generation and are what is called, “Social Networking 2.0”.

So, what is “Social Networking 2.0”? Why should you know and why should you get involved in it if you want to increase your business and social contacts? Read on when we post the next part very soon…

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